Luxuries Redefined

If a person has wealth, he can spend it on the luxuries of life. Now, what are the luxuries of life? Definitely, there are specific parameters for things or services to qualify as luxuries. Affording a five-star hotel for stay is luxury; being able to travel with a business class flight ticket is luxury, memberships to prestigious clubs is luxury. If you have money, your wish turns into a command. Your wealth is your key, opening all doors to recreation, enjoyment and a wealthy lifestyle. You don’t even need to utter the words “Open Sesame!”

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Contagious Smiles

Today, my kids wanted to know what flavours of ice cream were at home. So I opened the fridge and realised that we were out of ‘Magnums’, their all-time favourite, though we did have some plain vanilla ice cream left in the freezer.

My elder one screamed from her room, “Could you put some chocolate-chips on my vanilla ice cream?”

My younger one came up with another request, “Could you please add some crushed Oreos to my ice cream?”

I said, “Okay.”

I just scooped the vanilla ice cream to fulfil their demands when my daughter entered the kitchen and pointed at something written on the ice-cream box and smiled.

The package said, “Shameless Vanilla – Add something to me”. 

How apt!” I mused and chuckled as I admired the brilliance of the creative mind.

I’m not advertising for any ice-cream brand, but I’m genuinely applauding the ingenuity of the person behind ideas for catchphrases and taglines on the packaging of products.

How many of us actually look and read the information on the packaging of the various products we buy? If I’m not wrong, not many of us try to go into any detail provided on the packing cover. Unless, of course, if it is something to eat, the most we do is go through the manufacturing and the expiry dates. Otherwise, we know our brands well, we are loyal to them, and we pick our usual and move out of the store.

Who has the time to look at the tag lines or captions stated on the packaging?

A lot of thinking goes into making those fantastic words, and companies pay a handsome amount for making them attractive and catchy. They need to keep the product in their customers’ minds at all times, and having a catchy tagline helps a lot. 

Brand taglines are important, and some of them are brutally honest. There was one that caught my eye; it was on one of the property buying board games – It said, “A great way to ruin friendships.” We have all seen how friendly banters turned into heated arguments over a board game. We can’t deny that.

You would definitely smile if you saw a hand sanitiser with the message – “The Lazy Hand Wash.”

In fact, all this inspired me to create a few of my own.

For the sandwich bread, I would say: 

“Take meand I promise to keep your meaty secrets.” 

For a drill machine, probably I would put some attitude: 

“Nobody ignores me.” 


Good day to all who read my blog. 

Keep having fun with words, and don’t forget to pass on these contagious smiles.

Richa

Attitude & Buttons

Weird combination, right? What is the relation between the two? Or rather, what could be the relation? 

It was just the other day when a friend of mine got infuriated over something. Her anger intensified with every passing minute. She completely flipped her lid. We wasted our energies trying to calm her down. The little gathering meant for some fun and gossip turned into a complete disaster. 

I came back home all frustrated, just to find my children quibbling over a television show. Their volumes were high, so were their tempers. They carried on raging, with their teen ego’s unwilling to relent. 

At first, I thought of stepping in as the mediator, but I had completely exhausted my energy for one such futile attempt; I didn’t feel like trying another shot. So, not paying much attention to the regular feature at home, I went ahead to shower, the only place for some quality ‘Me Time’.

The psychology of the human brain is quite intriguing. It has no boundaries, and the scope is vast, given that each individual is born unique.

Engrossed in my thoughts, I wondered, if we were born with a few buttons behind our heads, life would be so much simpler. If someone’s angry, just press the ‘Cool Off’ button. If you’re feeling nervous before a stage show, just one notch up on the little bar labelled ‘Confidence’ would do the trick. And the best one would be ‘the Feeling low’ feature on the panel- ‘Are you feeling depressed? Where is your Happiness metre? Let me help you.’ 

Is it too much to ask? If only God gave us these few pre-set buttons, life would be so much easier, without any complications. If somebody said something harsh to you, simply put your index finger on the ‘Forget’ button, and all disturbing memories get erased, so you can happily move on with your life. To remember things in life is important, but at times, to forget becomes equally important.

No misunderstandings, no need to analyse human behaviour patterns and no unnecessary melodrama or fuss. One press of a button and ‘Voila‘, all the mess is dealt with, in a jiffy. Seek the right attitude with a simple finger-touch. Ingenious, right?

But actually, we have enough machines in our present-day world. There are remote controls for practically everything. From television remotes to car locks, everything works perfectly with a press of a button. With smartphones, we are spoilt for choice. Our whole world, from social life to our finances, is cramped up in this little device. Even the smart lights change colour at its command.

Why another panel of buttons to control our brains? It’ll only make us into a new breed in the clan of robots.

Actually, God has already equipped us with one huge button. It’s called ‘The Human Willpower’, embedded in our brains.

With Willpower, we can overpower our anger and decide not to lose our cool. With our Willpower, we can get over our paranoia and be more confident; it can encourage us and not let any humiliation hold us down. Willpower can help us stay sparkling at all times. 

Our Willpower is the quintessential attribute for a positive and joyful life. We find a lot of things that make us whine, but very few to make us smile. Let us choose to smile more often.

Think about it. Uncover this button and see the change.